May 19, 2012

QR Code, Microsoft Tag and Other Action Code Use Shows Strong Q3 Growth in Top 100 Magazines


Arlington, MA (PRWEB) November 22, 2011

Mobile Action Codes, which include QR codes, Microsoft Tags and 2D barcodes, are quickly becoming an important advertising tool for engaging readers, building brand loyalty and capturing new business, according to a new Q3 2011 study by Massachusetts-based mobile engagement company, Nellymoser, Inc. The QR Code and Tag study found the use of magazine action codes in the Top 100 U.S. monthly magazines grew a dramatic 476% from January to September 2011 with a significant portion of that growth in advertising.

For its latest mobile action code study, Nellymoser surveyed the top 100 U.S. magazines by circulation and looked at the published issues from July to September 2011. Growth was seen in many areas including: